Welcome to the Introduction to Search Engine Optimization course from the University of California Davis Extension. You have joined a community of learners and I hope you enjoy your experience!
This course includes four modules, with each module containing a set of lecture videos, a suggested activity and readings, module quiz, and discussion forum for you to contribute to the learning community.
Upon completing this course you will be able to explain how search engines work and how they evolved, examine SEO strategies used to drive organize traffic to a website, be able to avoid penalization from search engine algorithms, and position yourself for a successful career in SEO.
To begin, I recommend taking a few minutes to explore the course site. Review the material we’ll cover each week, and preview the suggested assignments you’ll need to complete to get the most out of this learning experience. If you have questions about course content, please post them in the forums to get help from others in the course community. For technical problems with the Coursera platform, visit the Learner Help Center.
Again, welcome, and good luck as you get started. I hope you enjoy the course!
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