The Great Courses – The Entrepreneur's Toolkit by Michael G. Goldsby

The Entrepreneur’s Toolkit is that resource, teaching you how to get started and overcome the many obstacles on the path to a profitable and rewarding venture, whatever it may be. Taught by Professor Michael G. Goldsby of Ball State University, who heads one of the nation’s premier undergraduate and graduate programs in entrepreneurship, these 24 half-hour lectures give you the background and skills to get ahead in today’s competitive marketplace.

24 Lectures - Average 32 minutes each

  1. How to Come Up with a Great Business Idea
  2. Understanding Your Market
  3. Prototypes-Making Your Idea a Reality
  4. Defining Your Business Model
  5. Picking Your Business Structure
  6. Starting Your Business Plan
  7. Market Analysis and Marketing Strategy
  8. Business Logistics and Operations
  9. Organizational Structure and Management Teams
  10. Income Statements and Balance Sheets
  11. Cash Flow Statements and Performance Measures
  12. Conducting Risk Analysis
  13. Finishing Your Business Plan
  14. How to Finance Your Business
  15. From Your Home Office to Social Media
  16. Starting a Family Business
  17. Buying a Franchise or Other Business
  18. Understanding Intellectual Property
  19. Managing Human Resources
  20. The Customer's Experience and Your Brand
  21. Entrepreneurial Perspectives
  22. Entrepreneurial Exhaustion
  23. Entrepreneurial Leadership
  24. The Successful Entrepreneur

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